The Meet Our Team blog series gives you an inside look into our team members’ careers, exciting new projects, history with KFI, and a general introduction to some of our key players! We hope you enjoy this, and many more blogs, that give you a better idea of the people behind the operation here at KFI.
To begin this series, we will speak with our Vice President of Marketing, Sarena Krueger.
Sarena oversees all marketing and communications as well as business development and industrial design teams. Sarena has helped to build KFI’s marketing and industrial design departments into one of the leaders in the thermoforming industry. Among other projects she has overseen the complete re-launch of all six of KFI’s brand sites.
Q: What is your job title?
A: Vice President of Marketing and Communications, all of our Business Development, Industrial Design and the Marketing teams all report to me.
Q: How long have you been with KFI?
A: I have been with KFI for 18 months.
Q: What do your day-to-day responsibilities look like?
A: It is different every day. I work with the sales teams to execute new product launches and campaigns, planning for trade shows, directing our digital marketing tactics, and work on corporate initiatives, such as hiring campaigns and updating the look and feel of our corporate communications.
Q: What is your favorite part of working for KFI?
A: The people and the opportunity! I see a long runway ahead for the company, and I like contributing to our successes and helping to improve our business.
Q: Can you share a project that your department accomplished that you feel proud of?
A: I love all of the videos that we have created. They are such a fun and effective way
to display our products. The end results are a clear result of collaboration between engineering, sales, and my teams.
Q: How does your department embody KFI’s values?
A: The key value that the marketing, business development and industrial design teams most embody is Get Things Done. In the year and a half since I have been at KFI, we have updated all of our websites, created countless new pieces of collateral, videos and images.
Q: What is your favorite memory from working at KFI?
A: Starting my career during a global pandemic and seeing how everyone banded together to come up with a very cool product that helped people in such an unbelievable time in our history.
While Sarena is one of our newer leaders, she has definitely embodied KFI’s values and brings
energy, experience, creativity, and drive to the team. Interested in being a part of our team? Apply today, we can’t wait to meet you!